15 Reasons Why Your Enterprise Demands A Mobile Application
Digital media continues to grow and Google reported that 2015 marks the season that web searches done on cellular devices have surpassed desktop searches in 10 countries!
Mobile is continuing to grow so rapidly that it's now the leading digital platform for media consumption. 62% of total digital media activity comes from tablets and smartphones combined, 54% of these activity comes from apps alone, in accordance with Comscore.
As of April 21, 2015, Google is now indexing mobile phone applications, that allows them to rank looking engine results. See the SearchEngineLand article about app optimization. What does all of this mean for you personally plus your business? You will need a mobile app!
Do you know the advantages to having an app for the business?
As mobile marketing is maintaining growth, increasingly more companies are hopping about the mobile app bandwagon to get in touch with "on-the-go" consumers, drive more traffic, generate repeat business, increase sales through better product promotion, and more importantly, be accessible for their customers, on their mobile devices, 24?7.
Owning an app on your business takes marketing efforts into a totally new level. Apps aren't only for huge manufacturers like Amazon, eBay and Wal-mart anymore. Medium and small business owners are now upping their marketing strategies and expanding their customer reach with mobile apps.
Today's technology has given us the entire world at our fingertips! Cellphones have rendered pay phones and a lot landlines obsolete because we may take these with us wherever we go. That gives businesses a tremendous marketing advantage. Let's consider the advantages a mobile app offers your organization and your customers:
1. Reinforces your brand
2. Increases your visibility and accessibility on cellular devices
3. Builds relationships and loyalty together with your customers
4. Generates repeat business with app tools like coupons and loyalty cards
5. Enhances social networking strategies
6. Connects you with "on-the-go" consumers
7. Increases sales with push notifications
8. Your products/services are typically accessible to your clients 24?7
9. One touch usage of your contact details
10. Provide directions on your location anywhere your web visitors are
11. Fast appointment setting for the customers
12. An app is much more easy to get to and loads quicker than an internet site
13. Increase customer engagement and offer value
14. Customers have easy access on your social websites posts
15. Differentiate themselves from the competition
Why a Mobile App surpasses a web site
Net profit: An application loads and operates considerably faster! It'll only take an additional to produce whereas an online site can take significantly longer, specifically if the mobile user has bad reception. Mobile optimized websites serve an essential business purpose, nonetheless they tend not to replace the dependence on apps. Consider a side-by-side comparison:
• Mobile apps provide you with almost instantaneous access towards the content you may need, websites don't
• Mobile apps appear in the app stores, websites don't
• Mobile apps can keep your business in direct exposure to your clients through push notifications, websites don't
• Mobile apps will almost always be visible on the desltop of your cell phone, websites are not always visible
Would you understand the power that mobile marketing apps have to give you? With features like push notifications, it is possible to instantly reach your clients with significantly less time and effort than snail mailing sales ads, as well as, significantly less advertising costs. However the biggest benefit a mobile app provides your company is roi.
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